Great Scott! Self-lacing shoes by 2015?

February 21st, 2014 by Mark J

Back in 2011 Nike released a replica of Marty McFly’s sneakers from Back to the Future II called the Nike Mags. These special shoes were limited to a release of 1500 pairs and auctioned off to raise money for the Michael J. Fox foundation to find a cure for Parkinson’s Disease. Although they looked just like the sneaks from the movie they lacked one vital feature – they didn’t tie themselves up. But now it’s looking like the Mags might make a return in 2015, with the futuristic feature.

The website Sole Collector recently managed to quiz Nike designer, and creator of the shoe seen in the movie, Tinker Hatfield about the possibility of seeing the power laces in the future. According to the site his response was: “Are we gonna see power laces in 2015? To that, I say YES!”

While this is far from a confirmation if he’s serious about the self-lacing tech then it seems like there’d be a decent chance of the Nike Mags making a comeback. Back in 2010 Nike filed a patent for an automatic lacing system and the time is ripe for it to go in into production.

With 2015 fast approaching the timing seems too good for Nike not to take advantage of a mega marketing opportunity that’s only going to happen once.

They already have their release date – October 21. The date that Marty and the Doc arrived in 2015.

Although this could be even worse news for the art of shoelace tying than the invention of Velcro it would be a desirable piece of wearable tech that doesn’t involve any privacy invasion. The design of the shoes has aged pretty well so you could also nerd out and wear these on a daily basis without being arrested by the future fashion police.

The 2011 Mags raised an impressive $6m dollars for the Michael J. Fox foundation, averaging out to about $4,000 a pair. Hopefully if Nike does ever put these in to production they’ll be a bit more affordable.

Fingers crossed Nike will see sense and release these again with the power laces, and if someone could hurry up and invent a hover board that would be perfect.


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