Budget BlackBerry Tipped for MWC Announcement

February 19th, 2014 by Mark J

Since its relaunch things have been pretty quiet on the BlackBerry front, the gambit of abandoning its QWERTY-rich lineup not seeming to have paid off. In fact it’s fair to say it backfired with the touchscreen-only Z10 costing the company $1bn, a move which should have led them to rename the company InTheRedBerry. Despite this fact, and that BlackBerry’s CEO John Chen recently said it was going to back to its physical keyboard roots, it’s looking like the trouble phone-maker is going to be launching a new device at the MWC.

The handset in question is known as the Z3 and is rumoured to feature a 5” display, 1.2GHz dual-core processor and 1.5GB of RAM. It’s also expected to be packing a 5mp camera on the back and a 1.1mp camera on the front.

According to n4bb the device is codenamed the Jakarta and will be headed to developing countries, so it’s likely to be a cheap one.

If 2013 wasn’t make or break time for BlackBerry then it’s quite possible that 2014 will be. BlackBerry OS 10 flopped and its handsets have failed to engage with consumers meaning it’s going to become increasingly difficult for BlackBerry to make up ground. However as well as the Z3 there’s also hope in the form of an octa-core handset that was originally tipped for 2015 and is now rumoured for September, according to Pocket Lint.

Should BlackBerry go back to doing what it did best, creating devices that were great for people who did a lot of messaging and didn’t require the same level of functionality and apps that other smartphones offer, then it will make the OS relaunch seems like an even bigger waste of time and money.

Unlike Windows Phone which contentedly keeps chugging along despite its lack of market share and has some genuinely appealing devices in its lineup, BlackBerry doesn’t have a lot going for it at the moment. The Z3 doesn’t hold much promise for shaking things up and it might not be until September that BlackBerry gets juicy again.

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