2G or not 2G? That is the question?

May 16th, 2010 by Kieran Ball

Anyone who bought an 8GB iPod Touch recently under the impression that it was ‘3rd generation’, or even a ‘late 2009’ edition, may be in for a nasty surprise. The most recent update to Apple’s website now suggests that the newest 8GB iPod Touch, which many retailers have been selling as 3rd generation’, is in fact nothing more than a 2nd generation machine.

The fact is that Apple has never claimed that any of the models on the new range were 3rd generation – until now, that is! This article ‘Sell ipod Touch and upgrade to the latest model? Think again‘ offers a good background to the story, as it describes how retailers began selling the latest range of iPod Touch as the eagerly awaited 3rd generation model when, at no time – until now, of course – did Apple say it was. It goes on to explain that Apple originally released the most recent range as a ‘late 2009’ edition of the 2nd generation iPod Touch. According to Apple, that is, apparently, no longer the case.

Moving the goalposts.

Apple has now updated the pages on their websites, changing product titles and descriptions for the new range of iPod Touch. The news is not good for owners of the ‘late 2009’ 8GB edition, who have been clearly duped into believing they have bought a new and improved iPod Touch, perhaps even a 3rd generation iPod Touch, when no such device exists.

The fact is there is no difference whatsoever between the latest 8GB model and a 2nd gen 8GB iPod Touch. Apple’s online Service Assistant has gone as far as to relegate the newer 8GB machines to ‘2nd generation’. In the past when a serial number was input, they were referenced as ‘late 2009’ editions. Now, they’re just ‘2nd generation’. Indeed, a closer examination of Apple’s website shows that all references to the ‘late 2009’ edition have been removed.

When it comes to the 32GB and 64GB models, previously sold as ‘late 2009’ editions by Apple, these have now been labelled ‘3rd generation’ in the Apple Store (see it here). Nothing extra has been added to warrant this ‘upgrade’. These are simply Apple’s ‘late 2009’ edition, rebranded as 3rd generation.

All in all, it’s a very confusing marketing move from Apple and one that could be construed as misleading – from one of the world’s best known companies.

Manipulating the market.

Has this been a deliberate move on Apple’s part to maximise revenues? Retailers misled by Apple’s marketing made the assumption that the latest models were ‘3rd generation’, and sold them as such. And now, since the market consensus is that these newer models are actually the 3rd generation of iPod Touch, Apple has reacted, slowly but surely, updating their website to reflect this. The ‘late 2009’ edition in Apple’s eyes has become the ‘3rd generation’ iPod Touch – but, only the 32GB and 64GB models, mind you!

All this, in the face of reviews that have stated that there is little to separate the 2nd generation iPod Touch from the latest range and that have brought into question the ‘3rd generation’ label used, firstly, by retailers and now, by Apple themselves.

It would appear that Apple waited for that perception to become the consensus in the marketplace, before making their ‘official’ statement. Did Apple fear a backlash if it released the ‘3rd generation’ iPod Touch without the eagerly awaited camera? This seems likely since it is well known within the industry that Apple was having issues with the inclusion of a camera. Reviewers that have deconstructed the latest models have discovered space on the reverse of the device that would suggest that a camera was indeed originally intended.

If this is indeed the case, it seems that Apple hedged their bets, carefully wording marketing materials for the ‘late 2009’ release, before sitting back and watching the market react. Then, it was simply a case of playing their winning hand by updating the website to confirm what the market had been led to believe – the 3rd generation of iPod Touch had arrived, unless, of course, you are the owner of an 8GB iPod Touch.

Got an iPod Touch? Do you feel duped? Have your say at our Facebook page.

19 Responses to “2G or not 2G? That is the question?”

  1. Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

  2. Strange this post is totaly unrelated to what I was searching google for, but it was listed on the first page. I guess your doing something right if Google likes you enough to put you on the first page of a non related search. :)

  3. I am glad that i found your site, there are a couple of cool articles

  4. Experienced this myself, as I trade iPods for a living.

  5. Young Jeezy says:

    I don’t often agree with the comments that are given on sites but in this case I agree.

  6. This new iPhone is so much cooler than the last one. I really love the cool little camera. I wonder what Steve Jobs has in store for us with the next version!

  7. Elly Kiritsy says:

    Hello, great post.

  8. Nice Info . Do you mind if I talk about this post in my blog. You and your blog will surely get the credit

  9. Nice blog post, you deserve a free iPad: http://bit.ly/96Q9YK

  10. I accept you and yes it certainly gonna help lot of people.

  11. Taio Cruz says:

    loved this blog!

  12. I’m not sure that I agree 100% with your post, but I did find it intriguing.

  13. Good article.

    I have sometimes thought this was the case but never looked too far in to it.

    Oh also, loving the blog layout. Is the design custom built or a free template I can get?

  14. No problem. Glad you like the content.

  15. Rich Kibler says:

    Is it me or did this article make you want to buy an iPad?

  16. Great article 9/10! Bookmarked :)

  17. Friend says:

    with ‘we leave it to you to decide’.

  18. ipads says:

    Is anyone using the Apple wireless keyboard with their iPad? If so, have you come across any problems?